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Yoohoo Chocolate drink

Yoohoo Chocolate drink

Regular price $5.99 AUD
Regular price Sale price $5.99 AUD
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Yoo-hoo was launched in the 1920s by Natale Olivieri, a New Jersey grocery store owner. Olivieri had already created a line of fruit juices called Tru-Fruit and felt a chocolate drink would also be appealing to his customers. Knowing that chocolate milk was a popular drink at the time, Olivieri wanted to create an alternative that would, unlike milk, stay fresh for longer periods of time and not spoil in warm environments if stored in a sealed bottle.

Technically, there’s no liquid milk in Yoo-hoo. Both the original chocolate and strawberry flavors of Yoo-hoo may taste like chocolate and strawberry milk, but Yoo-hoo must be labeled as a “drink,” not a flavored milk.

Although the official formula for Yoo-hoo is kept secret—the top flavor scientist known as Dr. Yoo-hoo was rumored to actually keep it locked in a safe in his office—there is a publicly available list of ingredients. So, what’s in Yoo-hoo? Their website states that a bottle of chocolate Yoo-hoo contains water, high fructose corn syrup, and whey (a liquid that naturally surfaces after milk has been curdled via processing—it may look weird by itself, but it’s full of nutrients like calcium, protein, and good-for-you fats).


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