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1 UP Faze Rug sour challenge

1 UP Faze Rug sour challenge

Regular price $49.99 AUD
Regular price Sale price $49.99 AUD
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2 challenges per box


Brian “FaZe Rug” Awadis has launched 1UP Candy to craft experience-driven confections for his Gen Z audience. Rug is a co-owner of FaZe Clan and its largest YouTube creator with over 23 million subscribers.

Social media and shareability are baked into 1UP Candy’s launch strategy. The company’s first product is a sour gummy candy and a dare. To take on the “Sour Gummy Challenge,” fans must suck on three extreme sour gummies while attempting to keep a straight face for three minutes


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