1 UP Faze Rug sour challenge
1 UP Faze Rug sour challenge
Regular price
$49.99 AUD
Regular price
Sale price
$49.99 AUD
Unit price
/
per
2 challenges per box
Brian “FaZe Rug” Awadis has launched 1UP Candy to craft experience-driven confections for his Gen Z audience. Rug is a co-owner of FaZe Clan and its largest YouTube creator with over 23 million subscribers.
Social media and shareability are baked into 1UP Candy’s launch strategy. The company’s first product is a sour gummy candy and a dare. To take on the “Sour Gummy Challenge,” fans must suck on three extreme sour gummies while attempting to keep a straight face for three minutes